PSD to Email Conversion- Best Approach for Responsive HTML Email Design

January 23, 2018

Almost ¾ of total emails are opened on mobile browsers and due to continuously rising demand for smart handheld devices, this trend to read email templates continues to high. If your email supports desktop only or does not look good on mobiles, users will not pay attention to it and will close it in a very first instance or even may delete it. This leads to losing potential clients so to avoid it, get it developed responsive. Responsive email designs adjust automatically as per device screen whether it is accessed on mobile or desktop screen. Hence, it is vital the process of optimizing HTML emails for mobiles to be followed.

According to Adestra, two popular ways most of the companies acquire to create email templates that are optimized for mobile are:

  • Using a predefined and simple template supporting to all devices. 52% companies are in favor of this way.
  • Creating own mobile responsive email template and 39% of companies follow this approach for their businesses growth.

Optimizing each aspect of emails via PSD to email is barely affordable to get more conversion rates. This technique requires the coding expertise in HTML and CSS including fluid layout, media queries, image, and much more.

Tips to be Followed for Converting PSD to Email Template Designs

Gone are the days when sending out plain text emails was trending. Nowadays, they must be created with lightweight code that allows implementing customization so that adding additional information is possible whenever required. Some designs are complicated and make the code-heavy to load on mobiles, which is usually avoided by smart businesses.

Let’s get started discussing some tips to make PSD to responsive email task super easy and to generate more mobile leads when working with it:

Choose an appropriate layout

During mobile email development, it is important to choose appropriate layout as many experiences multiple layout columns cluttered, squashed, and difficult to navigate. Therefore, better decision is to be sticked with a single column layout across the template to have cross-device compliant emails. Such emails are easy to read and easy to view on email clients, such as Outlook, Gmail, Thunderbird, and so on.

Single column layout allows you to focus on the important part of email content. Optimal width for designing mobile emails is 320px and for retina, it should be 640px.

Put important content above the fold

Place the important stuff first or above the fold. It could be a call to action for e-commerce offers or anything else. When folks come across it on mobile screen it is indeed that they will not scroll down for reaching out ‘buy now’ or ‘best offer’ button.

In case you don’t have enough space to place all content of email for the mobile version, then put the important part of the message you would like to convey to your customers. User experience should ultimately be the aim when optimizing for mobile. As the development experts say that trimming content is good to stay focus on email message so that it can provide you better results.

Ideal font – Not too large, not too small

If you use too small font size, then people may feel uncomfortable to read emails as tiny text can make someone’s eyes strain. On the other hand, if a font is large on emails, it seems weird when accessed on mobiles. So, use 13 or 14px text which is considered best for emails of all business types. Also, use at least 20-22px text for titles which is good enough to read and does not look weird on small screen devices.

Include lightweight images

Loading takes more time for web content and heavy images, so you need to carefully think how heavy emails your are using. Images are always a tough object in emails but in fact, they are more successful to catch readers attention than a simple text. In short, if you do not want to lose your readers, jump into the small images that are responsive. This practice can save your users’ bandwidth.

Never assume that images are always viewed by readers. Also, there are few email clients that do not support images, but most of them do. Hence, you need to be prepared to come out of this situation if happened and you should use alt tags to avoid such situation.

Call to action to be tapped

Buttons plays an important role and are used on emails designs to be tapped because people follow a certain path of conversion. For example: if you want readers to call you back, include ‘Tab to Call’ function with 40px. Using a call to action with at least 40px is quite noticeable and capable enough to engage users. Additionally, minimize usage of hyperlinks to avoid cluttering as readers may skip it easily. Therefore, rather hyperlink include a button with relevant text.

Once done, test on different devices & browsers

Once the development of email templates is done, test it on both computer and small screen mobile devices. This is because more than 50% internet users use handheld devices to access their emails over the computer devices. It does not mean you avoid considering computer users. In fact, you should use responsive email templates which can be accessed on any sort of devices without any hassle.


Acquiring PSD to email conversion services could be a better decision for a business if you don’t have developers with the expertise to create an HTML email template. Otherwise, you can pick ready to use templates or can purchase a license of predefined email template which allows you to customize as per your business needs.


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